Is investing in online video marketing worth it?
There is a growing trend of online video marketing. Recent years has seen a growing trend for online videos. A report by Cisco suggests that 69% of the people will rely on video marketing. The main idea is that more people would now opt for watching a video than reading an online article. Thus, this idea presents a unique opportunity to include online videos in your marketing mix. Including videos to your overall marketing pack increases the chances of you being seen online.
Experts are also calling ‘video marketing’ as the future of content marketing. Small businesses are now turning to online video marketing to showcase their products. It is predicted that about 64% of marketers expect videos to dominate as their main marketing strategy. Reports also suggest that nearly 66% of all purchases are made after watching the video of a product. In such circumstances, it presents a vital opportunity for small businesses to capitalise on.
Whilst, it can be argued that SEO and social media marketing can help gain websites significant attention, it can also be argued that online videos can help you gain the attention and prominence it deserves! If your video is well-planned and executed it may get all the eye-balls. Thus, it can not only help drive more traffic to your website but can also help your business become prominent name in a short span of time!
Although, video marketing has some costs associated to it but recently there have been significant reductions to this. It is becoming easier to make and upload videos on channels like YouTube. Videos are now becoming easier to make and disseminate. One such idea is to convert your article into a video through a power point presentation. Other examples can also include whiteboard doodles and short digital videos which can help captivate everyone’s attention. Marketing and graphic design companies are making sure that they add and provide video marketing to their clients with their other services.
Apart from this, it is important to note that online video marketing does not require you to spend hefty amounts of money as you would do on TV adverts. You can place videos on YouTube or disseminate via your Twitter or Facebook accounts and get more attention. YouTube receives more than one billion unique visitors every month! That is more than any other channel. This gives you a unique opportunity to be seen and noticed!
Whilst there are benefits of online video marketing but it should in no way overtake your social media and SEO campaigns. The whole idea is to make it work together with the strategies you may have for your website and business.
Whichever strategy you may choose it is important to remain creative and unique. Also remember that ‘content is king’! The video would only sell if you have a great story or an idea to sell. Although experts claim that 64% of marketers now think that videos will dominate their strategies in the future, it is important to make sure you can capitalise on it as well as work on other strategies for your business.
