How to do social media marketing correctly

The success of a social media marketing campaign is heavily dependent on the content that is used for marketing. Good content can lead to a drastic increase in your consumers. However, you may need to study and understand a few specific aspects of social media marketing to ensure the success of your marketing strategy.

You need to make yourself aware of the social media marketing principles to effectively increase your online presence. Below are a few suggestions that might help you fare better in you social media marketing ventures.

Consumers’ Preferences and Interest

In order to effectively use social media and content marketing tools, to best serve your purpose, you need to make yourself aware about the preferences and interests of your consumers. This is essential for the success of your social media marketing strategy. You may be able to gain an insight into your target consumers’ interests and preferences by reading their online content and actively participating in discussions with them. This will enable you to compose and direct content that will successfully engage your target consumers, conveying your intended message and motivating them to avail your offered services or products.

Focused Content

You need to compose your content to focus on the requirements and interests of your target consumers. Specialised content will be able to engage your consumers more effectively. You need to identify your target consumers and focus your social media marketing strategy at delivering services that are able to cater to their needs. Adopting a specialised and focused approach for social media marketing have higher chances of success than a generalised approach.

Engaging Consumers

Assess the success of your social media marketing strategy through the number of consumer who you are able to actively engage into discussion and those who show more interest in interacting with you rather than the total sum of the attracted consumers, a part of whom may only visit your page for the one initial time only.


You need to be extremely committed and patient when involved in social media marketing. Though, social media has extensive reach, but marketing campaigns on social media show results after quite some time. The results may take longer than expected and you need to be consistent and patient with your social media marketing activities.

Quality Content

Quality content can take you a long way in the field of social media marketing. Developing, composing and posting engaging and interesting content on social media, as a part of your marketing strategy, will not only hold the interest of your existing consumers, but it may also motivate them to share your content on their blogs and other social media platforms, eventually widening your consumer base.

Sharing of your content will lead to it being identified by the search engines during SEO inclined searches, ultimately increasing your online visibility and leading to increased consumer exposure for your online marketing content.

Amid the changing preferences of various consumer markets, social media today is considered an essential marketing tool, which if used wisely, can prove to be of considerable assistance, especially for small businesses.

Is investing in online video marketing worth it?

There is a growing trend of online video marketing. Recent years has seen a growing trend for online videos. A report by Cisco suggests that 69% of the people will rely on video marketing. The main idea is that more people would now opt for watching a video than reading an online article. Thus, this idea presents a unique opportunity to include online videos in your marketing mix. Including videos to your overall marketing pack increases the chances of you being seen online.

Experts are also calling ‘video marketing’ as the future of content marketing. Small businesses are now turning to online video marketing to showcase their products. It is predicted that about 64% of marketers expect videos to dominate as their main marketing strategy. Reports also suggest that nearly 66% of all purchases are made after watching the video of a product. In such circumstances, it presents a vital opportunity for small businesses to capitalise on.

Whilst, it can be argued that SEO and social media marketing can help gain websites significant attention, it can also be argued that online videos can help you gain the attention and prominence it deserves! If your video is well-planned and executed it may get all the eye-balls. Thus, it can not only help drive more traffic to your website but can also help your business become prominent name in a short span of time!

Although, video marketing has some costs associated to it but recently there have been significant reductions to this. It is becoming easier to make and upload videos on channels like YouTube. Videos are now becoming easier to make and disseminate. One such idea is to convert your article into a video through a power point presentation. Other examples can also include whiteboard doodles and short digital videos which can help captivate everyone’s attention. Marketing and graphic design companies are making sure that they add and provide video marketing to their clients with their other services.

Apart from this, it is important to note that online video marketing does not require you to spend hefty amounts of money as you would do on TV adverts. You can place videos on YouTube or disseminate via your Twitter or Facebook accounts and get more attention. YouTube receives more than one billion unique visitors every month! That is more than any other channel. This gives you a unique opportunity to be seen and noticed!

Whilst there are benefits of online video marketing but it should in no way overtake your social media and SEO campaigns. The whole idea is to make it work together with the strategies you may have for your website and business.

Whichever strategy you may choose it is important to remain creative and unique. Also remember that ‘content is king’! The video would only sell if you have a great story or an idea to sell. Although experts claim that 64% of marketers now think that videos will dominate their strategies in the future, it is important to make sure you can capitalise on it as well as work on other strategies for your business.

As you may know, in the realm of SEO, backlinks are an important factor which are taken into consideration when Google decides how to rank a website. Submitting your website to various different business directories is just one part of the process for building a website backlink profile.

Not only do most business directories provide a direct link to your website but they also help with business exposure. Search engines such as Google; Bing & Yahoo eventually learn to recognise your business by collecting data from all over the web which includes location; telephone number and the type of business being operated.

Below we’ve provided a completely free list of UK business directories which you can use to obtain valuable website backlinks to help improve your SERP (Search Engine Rank Position). All of these business directories are loved by Google and can be quickly indexed once submissions go live.

Please remember, when submitting to these business directories it’s advised to always carryout a quick search to see if your business is already listed on the directory as there is nothing worse than spending time repeating an already completed task.


Directory Name Directory URL
118 Online
Approved Business
Cylex UK 
Touch Local 
Biz Wiki UK 
Hotfrog UK 
UK Small Business Directory
Business Line Directory 
Yalwa UK 


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